Decode Talent, Drive Strategy

When was the last time you conducted a health check on your Employer Brand and assessed it against your talent competitors? Have you recently undertaken a comprehensive Recruitment Marketing Strategy audit? Are you familiar with your talent personas—their desires in an employer—and how your organization measures up? The process of conducting research and audits is the compass that guides you toward enhancing your ability to attract, engage, and retain top talent.

At Advance, we take a meticulous and comprehensive approach to evaluating critical facets of your Employer Brand. Our mission is to provide you with insightful, actionable recommendations that inform and elevate your Talent Acquisition Strategy. It’s not just about what you’re doing well; it’s about uncovering opportunities for improvement. Join us in this journey towards securing the results you need.

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Our Employer Brand Audit serves as the key to unlocking the full potential of your employer brand. This comprehensive assessment delves deep into your current brand perception, carefully evaluating both employee and candidate experiences, as well as your online and offline brand presence. The true value lies in the insights gained—those pertaining to your brand’s strengths, vulnerabilities, and untapped opportunities. Ultimately, these insights translate into actionable recommendations, enabling you to realign your brand with your recruitment goals, and thereby, becoming better equipped to attract and retain the right talent.


For those seeking a competitive edge within the talent landscape, our Talent Competitor Audit offers a robust solution. This service involves a meticulous analysis of your industry’s talent competitors, where we dissect their employer branding strategies with precision. By benchmarking your organization against these competitors, you’ll uncover invaluable insights and strategic opportunities. The audit empowers you with the knowledge required to not only compete but to lead in the art of attracting and retaining top-tier talent.


Our Recruitment Marketing Strategy Audit is your pathway to elevating your candidate outreach endeavors. We undertake a thorough scrutiny of your existing strategies, ensuring they align seamlessly with your employer brand and overarching business objectives. The genuine value in this process arises from the enhancement of your recruitment marketing strategies, resulting in more effective candidate engagement. Moreover, our audit provides actionable recommendations that enable you to optimize your outreach, crafting messaging that resonates authentically with your ideal candidates.


To connect with your ideal talent on a personal level, look no further than our Persona Development service. We conduct meticulous research to define your target candidates, deeply understanding their motivations, preferences, and aspirations. By creating highly detailed persona profiles, we provide you with a clear understanding of your ideal talent, allowing you to craft messaging and engagement strategies that resonate authentically. The true value of this service lies in fostering meaningful connections that drive retention, ensuring that you not only attract but also retain the essential talent your organization needs.

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