The Biggest Mistakes Companies Are Making When Bringing Employees Back to the Office
More and more companies are calling employees back to the office – some mandating full-time, five-days-a-week schedules. But let’s be honest…not all of them are getting it right. In fact, some are getting it wrong that they’re watching engagement plummet, turnover rise, and their employer brand take a serious hit. It’s not just about mandating […]
The Role of Managers in Building a Strong Employer Brand
While many elements contribute to a compelling employer brand, one of the most influential factors is the role of managers. Managers are not just leaders and supervisors; they’re also ambassadors of your company’s values and culture. By living the employer brand promise, engaging in recruiting everyday, maintaining an updated online presence, and fostering a positive […]
Building a Cohesive Employer Brand Narrative: A Step-by-Step Guide
Imagine your employer brand as a storybook about your company, where every page, picture, and word aligns perfectly to tell the world who you are, what you stand for, and why the best talent should flock to you like bees to honey. Sounds enticing, doesn’t it? Well, if you’re having difficulty attracting the right talent […]
Employer Brand: A Weapon in the Recruitment Arsenal
Good talent, to put it simply, is hard to find. But investing in your Employer Brand makes it so much easier. Identifying and engaging individuals with the skills and competencies…
Seriously! Not another Employer Profile Page Investment.
I had a client ask me the other day if they should invest in an Employer Brand Profile Page on one of the job sites they use. I thought this…
Communicating Your Employer Brand: Compete for Top Talent
Should small or mid-size companies invest in building a strong employer brand? The answer is absolutely yes. Small and mid-sized businesses face many challenges. One of the most overlooked challenges…
Job Postings – Stick a Fork in It
It never ceases to amaze me that companies are still using the same old job posting format to advertise their jobs on job boards, their career sites and social channels….
Amazon is coming to town? You ready corporate recruiters?
It was not long ago when our best students and best-established talent headed for the sunny skies of California to explore new career opportunities. Those in STEM (Science, Technology, Engineering…
Eight Best Practices for Recruiting New Grads
My eldest son is going to be graduating from University in the coming year and although he’s really excited, he’s also stressed about finding a great job that will pay…
Top 4 Employer Blunders That Creates A Poor Candidate Experience
How do you hire the best of the best? The answer is simple! Create a great candidate experience. To do that, put yourself in the candidate’s shoes and ask yourself…