Working with Advance has made a meaningful difference in how we approach talent attraction. From the outset, they took the time to understand our challenges and brought forward thoughtful options and insights rather than a single solution. Over the course of our long-standing partnership, Advance has demonstrated a strong understanding of our target talent and how to engage them effectively. Their work, from social media campaigns to campus initiatives, has strengthened our brand visibility and supported our ability to attract the right talent. Advance combines creativity with a strategic lens, making them a valuable partner in evolving our approach to recruitment marketing over time.

My team and I have had the opportunity to partner with Colette and the Advance team to develop our Employer Value Proposition and developing our employer brand strategy and collateral for both Xpera and ClaimsPro. Advance brought a highly collaborative and responsive approach, taking the time to listen, incorporate feedback, and ensure the work reflected the realities of our employee experience. This resulted in high-quality deliverables that feel authentic and credible, both internally and externally. The employer brand videos and supporting materials strengthened employee engagement and helped us better connect with talent in a competitive market. Based on the success of this work, we have continued to engage Advance to support additional employer branding initiatives across the organization. Colette and her team combine strategic thinking with practical execution, making them a valuable strategic partner in building and sustaining our employer brand.

My team and I had the opportunity to partner with Advance over several years, supporting the evolution of our employer brand and talent acquisition strategy. Advance played a key role in helping us strengthen our presence in a highly competitive talent market by bringing a more strategic and structured approach to employer branding and recruitment marketing. Their team worked closely with us to assess our digital footprint, define our Employee Value Proposition, and refresh our career site in a way that authentically reflected our values and employee experience. What stood out was their ability to balance strategic thinking with practical execution, ensuring the work was well positioned, actionable, and sustainable. Advance was highly collaborative and results-focused, bringing both creativity and deep expertise. Their partnership strengthened both our internal capability and our external presence in the talent market.

The Advance team were true professionals and consistently responsive throughout our partnership. What stood out most was their client-centered approach. They took the time to understand our business, our hiring needs, and the unique challenges we were facing, which allowed them to develop creative, results-driven recruitment marketing strategies and campaigns aligned to our goals. Advance brought a strong combination of expertise, professionalism, and collaboration to the work. Their team was highly ethical, personable, and brought a deep understanding of employer branding and recruitment marketing. Over time, the relationship evolved well beyond that of a typical vendor. Advance became a trusted advisor and strategic partner, bringing valuable insight and guidance that strengthened our approach. I would welcome the opportunity to work with the Advance team again.

We have had the opportunity to partner with Colette and Advance for over seven years, supporting Employer Branding and Recruitment Marketing initiatives at Toyota Motor Manufacturing Canada. Throughout this partnership, Advance has consistently operated as a true extension of our team, bringing both strategic insight and practical execution. One of the most significant impacts has been the shift from a traditional, transactional approach to employer branding and recruitment marketing, to a more strategic and holistic view of the brand, both internally and externally. This has strengthened how the organization connects with talent and aligns the employee experience with its external positioning. What sets Advance apart is their ability to move beyond defining an employer brand to ensuring it is effectively activated and sustained across the organization. They understand that clients need solutions that are measurable, actionable, and aligned to real hiring needs. Colette and her team bring deep expertise, a highly collaborative approach, and a strong ability to translate strategy into results. Their work has played a meaningful role in strengthening our ability to deliver value to our clients and support long-term recruitment success.

Advance brought a highly collaborative and thoughtful approach to our employer brand work, taking the time to understand our needs and translate them into a clear and compelling EVP. Their ability to combine strong writing with strategic insight helped us better position our employer brand and support both attraction and retention efforts. What stood out was their partnership mindset. They worked closely with our team to ensure the work reflected our organization authentically while strengthening how we show up in the talent market. The quality of their work and the experience of working together has led to an ongoing relationship, including referrals to support additional employer branding initiatives. Advance is a trusted partner I would confidently recommend.

We brought Advance in at a critical time to support the definition and activation of our corporate values, following a previous engagement that had not met expectations in terms of collaboration and alignment. Having worked with Colette before, I knew she brought both the strategic perspective and the ability to effectively engage leaders across the organization. What stood out immediately was Advance’s collaborative approach. They worked closely with our leadership team, facilitating workshops and focus groups across departments to ensure our values were not only clearly defined, but genuinely reflective of our culture and employee experience. Advance helped us move beyond words on a page to a set of guiding principles that could be understood, embraced, and applied across the organization. When the values were presented to our executive team, the response was immediate and powerful, resulting in a standing ovation. Colette and her team bring a rare combination of strategic thinking, practical execution, and the ability to build alignment at all levels. Their work had a lasting impact on how we define and live our culture.